Social & Media Planning

The AI Content Studio Built for Agencies.

SM Planner takes a client from strategy brief to a fully scheduled, on-brand content calendar — then hands off approval to the client with a single link. No logins, no spreadsheets, no copy-paste.

3×

AI calls take a brief to a full month of post ideas

0

Client logins needed to review & approve

6

Platforms with per-platform post overrides

1

Workspace for every client your agency runs

From Brief to Published

How SM Planner Actually Works

1

Write One Strategy Brief

One paragraph on the client and the goal is all SM Planner needs to get started.

2

AI Builds the Strategy

Objectives, visual concept, creative pillars, and art-line are generated — and fully editable.

3

Calendar Fills Itself

A distinct, on-strategy post idea is generated for every date on the schedule.

4

Client Approves, You Publish

Share a no-login link for approval and comments, then publish straight to every connected account.

Everything Included

Built for the Whole Agency Workflow

Not just a scheduler — strategy, content, approval, publishing, and reporting in one workspace.

AI Strategy Builder

Turn a one-paragraph brief into a full strategy — objectives, visual concept, creative pillars, and art-line — as editable, re-rollable tag clouds.

AI Post Ideation

Once dates are on the calendar, SM Planner writes a distinct, on-strategy post idea for every single one — rotated across your creative pillars.

AI Pitch Deck Generator

Generate a polished, agency-quality client presentation straight from the strategy — cover slide, KPI tables, audience & pillar diagrams — downloadable as a PDF.

Calendar & Post Editor

Calendar and list views with drag-and-drop rescheduling, plus recurring-schedule generation (daily, every-other-day, or custom weekly patterns).

Per-Platform Customization

Separate caption and media per platform — Facebook, Instagram, LinkedIn, TikTok, X, Snapchat — with live preview mockups and LinkedIn PDF-carousel uploads.

Client Approval, No Login

Posts move draft → review → approved → published. Clients approve and comment through a shareable link — no account required.

Direct Publishing & Metrics

Connect Meta, LinkedIn, TikTok, and X accounts, publish directly from the calendar, and pull post-level metrics on demand.

Multi-Client Agency Workspace

Unlimited clients, each with its own logo, brand color, and industry, assigned to the team members running that account.

Team & Roles

Admin, executive, and client-viewer roles keep internal teams and client stakeholders each scoped to what they should see.

Why Not Just Use a Scheduler?

SM Planner vs. the Old Way

A generic scheduler posts what you give it. SM Planner helps you decide what to post — and gets the client to sign off — before it ever reaches a queue.

Capability SM Planner Generic Scheduler Spreadsheets & Manual
AI-generated strategy from a brief
Auto-written post ideas for every calendar date
AI-generated client pitch deck (PDF)
Client approval via link — no login required Some
Threaded comments on each post Some
Per-platform caption & media overrides Some
Direct publishing + per-post metrics
Multi-client agency structure with roles Some

"Some" reflects capabilities offered only by a subset of generic schedulers, usually on higher-priced tiers.

Ready When You Are

Plan the Next Campaign in Minutes, Not Days

Write the brief. Let SM Planner build the strategy and the calendar. Send your client one link.